Every year Prior Snowboards & Skis hosts an annual topsheet competition to showcase their new ski & snowboard season line up and to involve the local artistic talents of the Sea to Sky community.
This was my entry for the 2018.19 winter season - this illustration was selected as a finalist and was in the top ranking of applicants.
This was my entry for the 2018.19 winter season - this illustration was selected as a finalist and was in the top ranking of applicants.
Topsheet design competition
Prior ski/sb topsheet
The Brief
Artwork coming soon
final Artwork
art direction + Style
Concept
I was really drawn to the pinks/blues/purple gradients, a dark background and some green glow. I felt it could dipict an underwater scene in a stylistic way, but also represent ski culture with that colour palette
Our proximity to the ocean is a major factor in providing epic proportions of snowfall annually so this is a tribute to the “sea” portion of the “Sea to Sky” country.
Inspiration was drawn from a peculiar yet beautiful bioluminescent creature whose stark contrast to the dark ocean background makes for an interesting focal point. Jellyfish go with the flow, floating where the currents take them, propelling themselves into new waters. A similar flow of how we must travel through the mountains, constantly adapting to the conditions.
colour blocking
Process video coming soon
sketches
Process & BTS
process & behind the scenes
