Microba Brand Ident Transformation
Brand Launch
Direction
Design
Motion
Overview
A 45-second brand video for Microba's merger of several legacy brands into one company, built for the homepage, social, and a full campaign around the transition.
Role & Details
Client
Microba
Studio
D2C
Team Size
1 creative
Timeline
3 weeks
My Role
Direction, Design, Animation
Contribution
I built a system flexible enough to animate ahead of an unfinished product: moving the logo, title cards, and multi-brand merge sequence forward while working directly with Microba's global head of marketing to track brand messaging that changed daily, straight through to launch.
Client
Microba
Studio
D2C
Team Size
1 creative
Timeline
3 weeks
My Role
Direction, Design, Animation
Contribution
I built a system flexible enough to animate ahead of an unfinished product: moving the logo, title cards, and multi-brand merge sequence forward while working directly with Microba's global head of marketing to track brand messaging that changed daily, straight through to launch.
Credits
Client
Microba
Studio
D2C
Credits
My Role
Direction, Design, Animation
Team Size
1 creative
Timeline
3 weeks
Process
Shaw Flick
Creative Director, Pennant
You brought skills, taste & vibe to the project.
You brought skills, taste & vibe to the project. We're all so glad to have you in the Pennant mix.
Jess Unwin
Marketing Director, Microba
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Rest of the quote here
Jess Unwin
Marketing Director, Microba
Highlight quote here
Rest of the quote here
Jess Unwin
Marketing Director, Microba
highlight quote here
Rest of the quote here
Darcy Hennessey Turenne
Director, Well Travelled Collective
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
Darcy Hennessey Turenne
Director, Well Travelled
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
Darcy Hennessey Turenne
Director, Well Travelled Collective
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
kelly kurtz
Independent motion designer & director. Brand anthems, launch promos, explainers. For studios and brands ready to go deep.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.