Arc'teryx Used Gear
Animated Explainer Video
Direction
Design
Illustration
Motion
Overview
An animated explainer for Arc'teryx's Used Gear Pilot Program - keeping gear in play, in the wild and out of storage, basements & landfills.
Role & Details
Credits
Creative Direction: Cooper Gill Art Direction: James Kim, John Wooton, Kelly Kurtz Script: Lisa Richardson Design & Motion Lead: Kelly Kurtz Product Photography: Rita Hernandez Producers: Jess Burton, Diana Brucculieri, Kent Houston Voice Over Talent: Verity King Music: Chateau by Steve Gutheinz Sound Design: Jeff Yellen (Ridgeline Sound)
Client
Arc'teryx
Studio
In-House
Team Size
1 creative + support team
My Role
Motion Lead, Art Direction, Design, and Animation.
Contribution
I owned the visual system from concept to final animation - the design centre vocabulary, the Alpha SV hero, and the circular motion language that was the through line for the piece.
Client
Arc'teryx
Studio
In-House
Team Size
1 creative + support team
My Role
Motion Lead, Art Direction, Design, and Animation.
Contribution
I owned the visual system from concept to final animation - the design centre vocabulary, the Alpha SV hero, and the circular motion language that was the through line for the piece.
Credits
Creative Direction: Cooper Gill Art Direction: James Kim, John Wooton, Kelly Kurtz Script: Lisa Richardson Design & Motion Lead: Kelly Kurtz Product Photography: Rita Hernandez Producers: Jess Burton, Diana Brucculieri, Kent Houston Voice Over Talent: Verity King Music: Chateau by Steve Gutheinz Sound Design: Jeff Yellen (Ridgeline Sound)
Client
Arc'teryx
Studio
In-House
Credits
Creative Direction: Cooper Gill Art Direction: James Kim, John Wooton, Kelly Kurtz Script: Lisa Richardson Design & Motion Lead: Kelly Kurtz Product Photography: Rita Hernandez Producers: Jess Burton, Diana Brucculieri, Kent Houston Voice Over Talent: Verity King Music: Chateau by Steve Gutheinz Sound Design: Jeff Yellen (Ridgeline Sound)
My Role
Motion Lead, Art Direction, Design, and Animation.
Team Size
1 creative + support team
Timeline
Process
Shaw Flick
Creative Director, Pennant
You brought skills, taste & vibe to the project.
You brought skills, taste & vibe to the project. We're all so glad to have you in the Pennant mix.
Jess Unwin
Marketing Director, Microba
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Rest of the quote here
Jess Unwin
Marketing Director, Microba
Highlight quote here
Rest of the quote here
Jess Unwin
Marketing Director, Microba
highlight quote here
Rest of the quote here
Darcy Hennessey Turenne
Director, Well Travelled Collective
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
Darcy Hennessey Turenne
Director, Well Travelled
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
Darcy Hennessey Turenne
Director, Well Travelled Collective
You're hired for life.
Well, seriously, you killed it and I have never been more happy working with a VFX guru as I was with you. You’re hired for life.
kelly kurtz
Independent motion designer & director. Brand anthems, launch promos, explainers. For studios and brands ready to go deep.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.
GET IN TOUCH
Squamish, BC, CA (PST timezone)
available for freelance worldwide
lets work together
lets work together
lets work together
I gratefully & respectfully honour the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Səl̓ílwətaɬ (Tsleil-Waututh) peoples whose unceded territory I reside operate & recreate.
© Kelly Kurtz Design 2026. All rights reserved.